Announcing our Partnership with Hootsuite

Universal Publications is proud to announce that we are now a HootSuite Solution Partner.

HootSuite Solution Partner

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+, plus a suite of social content apps for YouTube, Flickr, Instagram, Yammer, Tumblr and more.

In 2013 HootSuite surpassed 8 million users, including 750 of the Fortune 1000 companies. Along with HootSuite’s web platform, 50% of users access the dashboard through their mobiles including iPhone, Android, and iPad. HootSuite also offers localized versions of their dashboard in 15 languages – English, French, Italian, Japanese, German, Spanish, Portuguese, Chinese Traditional, Chinese Simplified, Dutch, Polish, Korean, Russian, and Indonesian.

There are many benefits to HootSuite Pro

Engage: Optimize your audience engagement by creating search streams, scheduling messages and monitoring all of your social network profiles from one customizable web and mobile dashboard.

Collaborate: Invite clients and colleagues to participate in your social media management. Assign messages for follow up and share streams, helping you increase efficiency.

Analyze: Measure your efforts using over 40 social analytics modules to build and share custom reports. Or select from one of our pre-made templates for quick and easy reporting.

Secure: Share access with team members without compromising security. The team permission levels and advanced sharing options ensure you remain in control of your valuable social profiles and accounts.

Sign up for a 30-day free trial of HootSuite Pro now: click here

Twitter Follow Back Policy & The Ten Top Twitter Tools from the Pros


Nick’s Universal Twitter Follow Back Policy


I’m going to share my new twitter follow/followback policy that I have used as an outline and adopted the majority of from Ted Coiné  Co-Founder & Co-CEO at Switch and Shift his original blog post that can be read here.

I think Ted’s policy fits my current twitter habits and views overall and I’m sure this will help my community grow and will be informative to my current and new follow-followee. I do not yet have 200,000+ Followers like Ted does, but my business and personal  twitter accounts are growing rapidly, so I feel it’s best to start early and manage well. As Ted said in his original post, “You can adopt this policy for yourself or not, as you wish.” So, I have decided to adopt a similar policy with a few tweaks, Feel free to use it or not. 


[From Ted’s Policy

Ready? It’s really straightforward.

I follow everyone back on Twitter. (Just about).

There, that’s my policy. Here’s why:

  1. For whatever odd reason, Twitter limits how many people a person follows. If you follow a bunch of “celebrities” and news outlets that don’t follow you back, you’ll hit a wall at 2,000 where you find you can’t follow anyone else. And even if your follow-followee ratio is close enough that Twitter lets you slip past this stupid, arbitrary wall of 2,000, you still have to stay within a close ratio to continue following more people. So any time you don’t follow someone back, you’re limiting who else they can follow. That’s not nice. Be nice.
  2. The friend who introduced me to Twitter explained that automatically following back is the ethic of the medium. It’s what you do, he said. A lot of us still act that way, and so this rule has served me well in making some really cool friends and acquaintances along the way.
  3. In this way, Twitter is pretty much the opposite of Facebook and LinkedIn, where everyone’s always asking, “Do I know you?” This open, “We’re all friends here” culture really works for me. I’m friendly in real life – I’m like a Labrador Retriever – and Twitter lets me be friendly online as well.
  4. Much more importantly (to me), here’s why I follow everyone back: I’m not more important than my followers. Indeed, I’m grateful every single time a person compliments me by following me. It’s their way of saying, “Hi Ted! I want to get to know you better.” For me to snub their kindness would be ungracious – and if I were ungracious, I couldn’t look my Mother in the eye. [I’m on a lifelong crusade against arrogance. We’ll leave it at that.]
  5. On that last point, following back is consistent with my status as a customer service author and leader. How on earth can I tell people to provide Five-Star Customer Service, which is based entirely on manners, when I am impolite myself? So for me, it’s an easy decision.
  6. I know some of you will find these to be strong words, especially that last part. Let me repeat: this is MY follow-back policy. These are my reasons. You may have perfectly legitimate reasons for not observing my practices, and I’m sure they work for you.

    You have a week to follow back after that I will generally unfollow anyone that is not following me, there are roughly 500,000,000 twitter users and I’d like to build positive relationships with them all, but its not going to happen. So even if I have only 500 follower at least we can share ideas and information; quality over quantity. I’m sure you can understand. I look forward to seeing you and your ideas in my feed. Happy Tweeting.


Why Twitter and why do I have a Personal Twitter Policy?

Using Twitter in 2014 for marketing, brand awareness, and lead generation has gotten easier than in previous years. But still requires hard work and diligence.

There are 550 million active users on Twitter in 2013 with 135 thousand new users joining every day and with 9000 tweets per second. The 2 hour Superbowl demographic is only 108 million viewers and the Superbowl only happens once per year, but twitter is available to you and your company 24/7/365 for free. A thirty second super bowl commercial can cost upwards of 4 million dollars in 2013 and will likely continue to rise, can you afford to miss out on your share of 550 million possible , potential: mentors, customers, friends, viewers/followers?

Twitter and other social media sites can be a gold mine to promote you, your books, your business or just about anything. Whether you want to use social media to analyze your market, for brand awareness, or lead generation. Twitters that ability.

Many new twitter users are intimidated by the work needed to make Twitter a successful tool in their business. It’s true being successful with social media marketing doesn’t happen over night, but by building and nurturing your twitter community around your brand and publishing useful and relevant content you can and will keep and grow followers.

I once read, “Whoever derides their neighbor has no sense, but the one who has understanding holds their tongue. Whoever puts up security  for a stranger will surely suffer,  but whoever refuses to shake hands in pledge is safe. – The ever so wise King Solomon. Proverbs 10:11. I adopted this policy since I am an incredibly social person and I genuinely like people and the fact that we can all build communities but have different ideas, backgrounds and beliefs. Behind every twitter account should be a real person or a person at a business who has something to say or promote. Happy Tweeting, I look forward to our new connection and the exchange of dynamic thoughts, ideas and the promotion of each others visions, values. 


 Here is a list of 10 top notch SMMP and twitter tools to make sure you are getting the best out of twitter and other social media sites. Some of them I use personally and the others come recommended by top tier Social Media Influencers.

10 Top Twitter Tools Suggested By the Pros
Recomendations from and their original blogpost  can be here with their personalized recommendations

  1. Hootsuite – HootSuite is a powerful Social Media dashboard. It allows you to see comprehensive analytics around your Tweets on top of using their own Owl.y URL shortener. Being browser based it also gives you the option of accessing the same settings from any computer.
  2. Manage Flitter – With this tool you can clean up and manage whom you are following within just a few clicks. You can find out who is following you back and who is cluttering your stream with too many Tweets at once. 
  3. Buffer – With Buffer you can post Tweets in a more efficient way. You can drop Tweets into a queue and the App will post them for you at the best times. You can spend a few minutes each morning finding great links and putting them into your Buffer from any website.
  4. Co Tweet – CoTweet is an amazing Social Media dashboard that particularly helps with managing your team efforts. It allows you to have the history of all Tweets with someone displayed whenever you are receiving Tweets. Overall it features a full Twitter dashboard with all functionalities.
  5. – is a wonderful solution for you to keep track of your Twitter network. It displays the people you are influenced by and the ones you are influencing the most. You can also get and update about who is mentioning you and your brand outside your network.
  6.  Argyle Social – Argyle Social is a very advanced Social Media Marketing software, that boasts a ton of great features. It helps you to know how many clicks you get on your links and which networks visitors to your website have come from. 
  7.  Refollow – With this tool you can keep close track of your Twitter network and sort your followers easily by importance and other measures.
  8. Tweetdeck – TweetDeck also boasts a ton of other features for you, allowing you to post to other Social Networks, schedule Tweets and set up search terms to monitor all things happening on Twitter.
  9. Tweetlevel –  With this App you can also search and analyse hashtags very conveniently to get more out of certain topics. You can also order Tweets by any results by influence, popularity, engagement or trust. This gives you a great array of different options to find new people to follow.
  10. Tweepi – With Tweepi you can filter with various parameter through all the people you are following and sort them in various groups. The app also makes it very easy to find people that are following you, but you aren’t following back. Reciprocating those follows can sometimes lead to great extensions of your network Member

“My passion is helping writers, authors, bloggers, social media influencers, entrepreneurs, celebrities and businesses to publish, promote, brand, and market themselves by using dynamic ideas, vivid designs, and intelligent words that synergize their core values with their goals,”

— Nicholas Evangelisti

Alltop, confirmation that I kick ass

About: Nicholas Evangelisti 

Nicholas D. Evangelisti is the President and CEO of Universal, Space Unlimited,  the Founder of Universal Publications and Universal Branding. Speaker, Author, and Coach. Writer for The Social Universe, a blog dedicated to dynamic thinking and innovation.  

Tech guy by trade, customer service by heart, mystic by spirit, entrepreneur by day.


The author of Journal For Abundant Living a book and writing system of daily writing prompts to transform the human mindset of lack, to that of a perpetual state of abundance., Inventor of Natural Escents energy inhalers and E-Angel life enhancement products.  Among his various positions, Nicholas is a lifelong student who continues to research and study in the fields of mysticism, philosophy, psychology, marketing, communications, and engineering. A Free & Accepted Mason, Rosicrucian and a U.S. Army veteran. A proud father of two (Alexander & Alexi) and lives in the Miami / Fort Lauderdale, Florida area.

18 Steps to Save Time and Time Saving Management Tools

“Habitual procrastinators will readily testify to all the lost opportunities, missed deadlines, failed relationships and even monetary losses incurred just because of one nasty habit of putting things off until it is often too late.”

— ― Stephen Richards, Overcoming Procrastination

18 Tips To Get Control of Your Time and Your Life 

  1. I count all my time as “on-time” and try to get satisfaction (not necessarily accomplishment) out of every minute.
  2. Try to enjoy whatever you’re doing. 
  3. Be a perennial optimist. 
  4. Build on success. 
  5. Don’t waste time on regretting failures.
  6. Don’t waste your time feeling guilty about what you didn’t do. 
  7. Remind yourself: “There is always enough time for the important things.” If it’s important you’ll make time the time to do it
  8. Find a new technique each day that you can use to gain time.
  9. Get up at 5 a.m. during the week (and  go to bed early). 
  10. Have a light lunch so you don’t get sleepy in the afternoon.
  11. Don’t read newspapers or magazines ie.. tabloids (except occasionally). Do scan headlines and keep up on important events in the world.
  12. Skim books quickly looking for ideas. 
  13. Limit your T.V. Watching time or not at all.
  14. Keep your office close enough to work to be able to walk to work if you have the luxury. And your lazy or in a hurry you can drive. 
  15. Examine old habits for possible elimination or streamlining. 
  16. Give up for ever all “waiting time,” If you have to wait consider it a “gift of time,” to relax, plan or do something you would not otherwise have done.  
  17. Keep your watch 3 minutes fast, to get a head start on the day. 
  18. I carry blank 3 x 5 index cards in my pocket to jot down notes and ideas or your smart phone has plenty of tools to help gain efficiency with day to day tasks.


“Yesterday is history, tomorrow is a mystery, today is a gift, that is why they call it the present.“ – Kung Fu Panda


Time Management Quotes

Some Other Great Time Management Articles

General Time Management Tools

Little Things Mean Alot

Good things, good people do.

Sing in the shower. – Plant a tree on your birthday. – Watch a sunrise at least once a year. – Compliment at least 3 people every day. – Never refuse homemade brownies. – Buy whatever it is kids are selling on card tables in there front yards. – Floss your teeth. – Strive for excellence not perfection. – Wear polished shoes. –  Say “Thank you” a lot. – Say “please” a lot. – Over tip waiters and waitresses. – Learn 3 clean jokes. – Become the most positive enthusiastic person you know. – Think big but relish small pleasures. – Leave everything a little better than you found it. – Return borrowed vehicles with the gas tank full. – Avoid negative people. – Remember other peoples birthdays. – Have a firm handshake. – Carry jumper cables in your trunk. –  Send lots of Valentine cards and sign them, “someone who thinks you are terrific”. – Use the good silver or wear that outfit you have been saving. – Be the first to say hello. – Make some new friends but cherish the old ones. –  Keep secrets. – Don’t expect life to be fair. – Wave at kids on school buses. – Look people in the eye. – Plant flowers every spring. – Be there when People need you. – Return all things you borrow.  – Live your life as an exclamation not an explanation. – Never underestimate the power of love. – Rekindle old friendships. – Always accept an outstretched hand. – Stop blaming others. – Don’t be afraid to say, “I made a mistake. -Count your blessings.  – Call your mother. – Keep your promises (no matter what). – Buy a kid a chocolate ice cream cone. – Feed a strangers expired parking meter. – Compliment even small improvements. – Call your dad


My grandmother used to send us similar lists to my family in her monthly family address letters that she would mail to the family. I thought it would be nice to compile some of her sentiments from over the years and share.  Enjoy Nick